You’ve probably heard the expression, “Go big or go home”. While there are many areas of life where this might be good advice, it’s not always true of a product launch. You don’t have to make a big splash with your project in order to make a lot of money. In fact, there are plenty of advantages when you opt for a tiny launch.

You Can Learn the Software

An online product launch means learning to use special software. You might be using a WordPress plugin like Easy Digital Downloads to deliver your content or you may have opted for a software solution like aMember Pro.

No matter what software you use, there are always bound to be a few hiccups. Maybe your currency rate was set to the Euro instead of the dollar. Maybe the font on your sales letter is showing up as bright pink instead of black. A tiny launch gives you time to get accustomed to your software and learn how to use it.

You Can Keep Costs Down

With a bigger launch, you might be tempted to spend a lot on social media advertising or paid search engine traffic. While there’s nothing wrong with using paid ads or traffic, it’s hard to estimate how much money you’ll make. If you spend seven hundred dollars on advertising only to sell two copies of your small e-course, you’re going to have a deficit.

Launching small gives you the chance to watch how all of your free marketing pays off. For example, you might launch a product on essential oils and discover that the majority of your buyers are coming from Instagram. This helps you to target more of your content toward Instagram during your next launch.

You Can Form Connections

With a big launch comes more responsibility and the need for a bigger affiliate army. That means you’ll spend the months leading up to your launch, recruiting for affiliates. When you have to find dozens of affiliates in a short amount of time, it’s easy to forget who’s who.

But with a smaller launch, you’ll be able to talk your affiliates and get to know them personally. You can learn more about their business and share more about yours, too. Some of these affiliate relationships may even blossom into beautiful friendships that you’ll treasure for years to come.

The majority of successful online businesses are not built on big splashy launches. Instead, they focus on launching small and often. Whichever type of launch you choose, just make sure you actually follow through and launch your product.

Launching your product can be simple, easy, and fun. Find out how in your free workbook.